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Empower your performance and support your health

Unlock Your Full Potential with HERO Nutrition

Breaking Announcement

WELCOME COLTEN MERTENS TO TEAM HERO!

Now Available - Mertens Signature Bar – Order Now!!
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Introducing The Legends Barbell Rental Program

Top-quality equipment for an unforgettable event experience

Raise the bar for your competition
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BACK BY POPULAR DEMAND

The official Andrea
Nisler Signature bar

8X CrossFit Games Athlete & 2X CrossFit Games Teams Champion

Performance. Design. Quality

At Hero Barbell Co., our mission is to design the ultimate multi-purpose barbell that combines exceptional performance, attractive styling, and unbeatable value. We strive to create the best barbells in the world.

Our Customers Love Us

★★★★★

I think this may be my new favorite barbell. I have been using high-end bars at my affiliate for years, we have a few Luxiaojun and Eleiko XF bars. And although I like every single one of them, the Hero barbell is quickly becoming my favorite. It feels and spins great, the needle bearing a great upgrade over the typical bushing bars we see from other brands in the space.

Jeremy
Long Beach, CA
★★★★★

These bars are awesome. The knurl is a good compromise between an aggressive bite and not digging into your hands. The spin is pretty incredible, great for Olympic lifts but the bar itself is stable enough for your traditional big lifts.

Jake
Tahlequah, OK
★★★★★

This is one superb bar! I can't say enough about the quality. Also, I needed assistance from customer service and they responded next day. They were polite and very helpful. This company stands behind their products! I highly recommend the Hero Olympic bar. Beautiful with quality workmanship!

Eric
Milanville, PA
★★★★★

The bar is AWESOME. Shipping was faster than what was shown. Comparing to other high end bars, it is the same if not better. Knurling is AWESOME, not too aggressive but it grips well. I Love my Red bar. I plan on getting 2 more. AWESOME.

Don
Moreno Valley, CA
★★★★★

Absolutely impressed with this bar. Super high attention to detail. Very fair price for a very nice bar. Thank you HERO, very well done

Erik
Holdrege, NE
You asked, we listened!
Introducing the HERO Slingin' Weight Belt
Because who doesn't want to rep their brand while throwing up some weight with a HERO barbell?
Shop Belts

Performance

WICKED-FAST SPIN

Our Olympic sleeves feature a self-lubricating 8 needle bearing system, ensuring unrestricted spin at all loads. This smooth, stable design provides a seamless feel with no play on the bar shaft.

Strength and Whip

STRONG YET FLEXIBLE

Our barbell is built for competition, with a diameter of 28mm (the Men's Olympic standard) for a comfortable grip and excellent whip for Olympic lifts. Its 215k tensile strength and 1500 lb bending rating ensure that it can handle even the heaviest lifts with ease.

Built to Last

Lifetime Warranty

Our bars at Hero Barbell Co. are built to last and come with a lifetime warranty on construction and bending. With proper care and usage, these barbells will never become loose or dislodge and will not require any maintenance beyond an occasional wipe down.

Dynamic

OPTIMAL FEEL FOR FUNCTIONAL FITNESS WORKOUTS

Featuring medium-depth knurling, our barbell provides enough grip for your heavy lifts without tearing up your hands during high rep workouts.

Even Heroes Have Questions

The bar matches the IWF standard of 86.61 inches or 220 Centimeters.

Thanks for your question. Our sleeves are an Olympic standard 50MM in diameter - Really any Olympic spec'd weight plate, from Hi-Temp bumpers to urethane competition plates, will work. It depends on how much you are willing to spend... each will hold on to the sleeve as it is grooved, but not noticeably enough to make putting urethane plates painful.

We offer a limited lifetime warranty on the bearings. If you have any issues, please let us know and we will help you resolve the problem ASAP.

Yes! Cerakote is a ceramic-based finish that significantly increases a barbell's corrosion resistance, wear resistance, strength, and overall hardness. Cerakote can generally deliver incredible abrasion/wear/corrosion resistance estimated to be 100X that of standard black zinc or chrome.

You still have more questions? Go ahead, we still have answers.

All our bars meet Olympic Standards and weigh 20 KG (44.09 lBS).

Cerakote is a ceramic-based finish that significantly increases a barbell's corrosion resistance, wears resistance, strength, and overall hardness. Cerakote can generally deliver incredible abrasion/wear/corrosion resistance estimated to be 100X that of standard black zinc or chrome.

Yes. Although our bars a beautiful and durable, they are meant to be used. They should be thought of as work trucks or John Deere tractors. They are here to do a job, not to be put in a glass case and polished with carnauba wax.

OUR STORY
At Hero Barbell Co., we understand the importance of fitness, competition, and camaraderie in leading a long and healthy life. That's why we've created the Legend Bar, a barbell that doesn't sacrifice performance or style. As avid fitness enthusiasts ourselves, we understand the frustration of paying a premium for subpar barbells with big corporate logos. That's why we decided to design our own barbell that meets our high standards.

Our Legend Bar is carefully crafted with attention to detail, featuring fine-tuned collar spin, unique styling, and precision cut knurling. We are confident that it can withstand any workout and stand up to any barbell in the world. So go ahead and lift those weights – at Hero Barbell Co., we encourage you to work hard and play harder.

Cheers!

Three Suburban Legends